Illustrative concept project — this is not a verified client case study. The project details and outcomes shown here are not claims about completed client work.
ShopWaveHeadless E-commerce Storefront
A blazing-fast headless storefront serving thousands of products with personalisation, smart search and a checkout that converts.
The Project
ShopWave's legacy e-commerce platform was slow, hard to edit and impossible to scale during flash sales. The brand needed a storefront that felt instant and a content layer marketers could actually use.
We rebuilt it as a headless architecture: a Next.js storefront on the edge, a headless CMS for merchandising, and a search service tuned for typo-tolerant, faceted product discovery.
The new checkout flow, performance budget and personalisation hooks turned a liability into the brand's strongest acquisition channel.
Challenge, Solution & Results
How we approached the problem, what we built and the outcomes we're tracking.
The Challenge
Balancing rich merchandising with sub-second performance across thousands of SKUs, and keeping the storefront resilient through traffic spikes without letting cart or checkout fail.
Our Solution
Edge-rendered pages with aggressive caching, an API-first content model, lazy-loaded below-the-fold modules, and a checkout isolated from marketing traffic so sales events can never take it down.
Results
Verified outcome metrics are not available for publication yet.
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